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About Us

About Us

It started in August 2015, with a lot of handmade products and the Easy Bath at a market in Pretoria. We were new in the game but enjoyed sharing our love for practical, no-nonsense products with like-minded moms and dads. 

The Kneepal joined our basket of products in 2016, and later that year we branded and included the CoverBaby as well. 

In 2017 we launched our SiliBaby range of affordable silicone products, which proved to be very popular amongst the parents. Lastly, the MamaMoo breast pump was launched in 2018 and is still growing in popularity, receiving raving reviews from all the moms using it. 

Since our first market in 2015, we have learned many lessons and have attended countless markets and expos. We have met thousands of parents and have sold thousands and thousands of products. And we love every second of it. 

All our products get quality tested by our 4 year old and 2 year old busy-body boys and all of them are chosen in line with our no-nonsense, non-gimmicky and inexpensive parenting style. 

We hope you will love our products and the journey of parenting as much as we do. 


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